We have an internal marketing department. How would you work with our staff?
In any company, there are times when the workload is more than the staff can accomplish. For a marketing department, this could result in strategic planning being sacrificed in order to meet project deadlines. Or it could mean that critical projects are delayed because no one has the time to work on them.

Effective Communications has stepped in to help in both types of situations. Our expertise in both strategy development and implementation enables us to add value at any stage of the marketing process.

I’m a small business. Do I really need a formal marketing plan?
It’s not so much a question of whether you need a formal plan, but whether you know where you want to go – and how to get there. Having a plan is like having a roadmap when you’re traveling new routes. It’s a reference you can use to ensure that you’re heading in the right direction. While it’s certainly possible to be successful without a written plan, there is also a higher risk of losing your way. With a plan, you know what your short and long-term objectives are and exactly what actions are needed to achieve them. A plan enables you to drive the business, instead of simply letting it go its own way.

Do I need a brochure for my business?
That depends. What kind of business are you in? How would you use a brochure? Who would you be giving it to? A brochure is just one element of an overall marketing strategy. Make sure you are clear on your strategy before you start developing implementation tools.

Does direct marketing work for professional services businesses?
There’s no simple answer to this question, because there are many factors to consider. What kind of service do you provide? Who is your target market? How do you currently get new business? What are your objectives and expectations for a direct marketing campaign?

Our approach is to look first at what you want to achieve, ask the right questions and then develop recommendations for the best course of action.

Do you have a graphic designer on staff?
We work with several graphic designers and can staff your project with someone who has just the right style and approach to meet your needs.